Stagevision Appoints Industry Veteran Alissa Hurley as SVP, Commercial Strategy and Marketing

Alissa Hurley, Senior Vice President of Commercial Strategy and Marketing at Stagevision, with over 20 years of experience in the meetings and events industry

We are excited to announce the appointment of Alissa Hurley as Senior Vice President, Commercial Strategy and Marketing. In this newly created role, Hurley will spearhead the company's growth initiatives and marketing strategy while strengthening Stagevision's position as an innovator in the corporate events industry.

Hurley brings more than 20 years of experience in the meetings and events industry to Stagevision. Her distinguished career includes executive leadership positions at FMAV and Encore, where she played instrumental roles in elevating brand presence, driving business transformation, and establishing market-leading positions through innovative marketing strategies and high-performing teams.

"Alissa's appointment represents a significant milestone in Stagevision's evolution," said Scott Tomlinson, Chief Executive Officer of Stagevision. "Her deep industry knowledge, strategic vision, and proven track record in developing innovative solutions will be invaluable as we continue to expand our footprint across Canada. Alissa's leadership will be crucial in helping us deliver exceptional experiences that exceed our clients' expectations."

In her role, Hurley will oversee Stagevision's commercial strategy and marketing initiatives, including:

  • Development and execution of growth strategies for market expansion
  • Enhancement of the company's digital presence and brand positioning
  • Implementation of data-driven marketing programs
  • Leadership of customer acquisition and retention initiatives
  • Cultivation of strategic partnerships and business development opportunities

"I am thrilled to join Stagevision at this exciting time in the company's journey," said Hurley. "The events industry continues to evolve rapidly, and Stagevision is uniquely positioned to lead through innovation and exceptional service delivery. I look forward to working with the talented team to accelerate growth and create new opportunities that benefit our clients and partners."

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